RankBrain is a learning algorithm system using artificial intelligence. This usage was confirmed by Google on October 26, 2015. Surely you have experienced a situation when suggested by the Google search engine when typing in a particular keyword or corrected a keyword because you might have typed it wrong. For example, when you type the keyword “Tidy Internet Marketing” with the wrong spelling, the search engine immediately issued a statement “Do you mean Internet Marketing Courses?”. Aside from that, you can also go to https://www.charles-brian.com/new-york-city-seo/ and find a great SEO service that can help your website.
RankBrain is also able to guess long and very long keywords so that the search results match what you are looking for. Or use keywords that are a typo, ambiguous, the meaning behind keywords, and other formations.
This is the RankBrain task, understand the keywords you typed, or more clearly understand you. So someday RankBrain will have the ability to hold your heart out (vent) and then display the answer in the search results.
RankBrain actually adds the ability Google’s algorithm called Hummingbird, the Hummingbird Algorithm which was introduced in September 2013 and is tasked with understanding quickly and precisely the keywords of the sentence you type.
What is the influence of RankBrain on SEO?
1. Of course, we have to improve the quality of content because customer satisfaction is one of the factors of this algorithm. Content like a conversation, question, and answer are also very dancing for the reader. Because the flow of reading is flowing and comfortable.
2. Also, your website domain must be maintained and enhanced in its reputation to produce quality and accurate content. This can also be assessed by customer satisfaction.
3. We have heard that for one landing page for one keyword, but with the rank braid algorithm, it should no longer be needed.
Specifically discussing point 3, according to the author’s experience, see the situation and conditions. You can still survive using one keyword or sentence for a landing page. It’s because visitors also see the appearance of your website. RankBrain can deliver many related keywords to a landing page. Examples of “Red Avanza Cars” with “Black Avanza Cars” could be 2 (two) landing pages. So this still depends on the situation and conditions.